It’s no secret that robots are inching to take over the internet. For all the frontier’s good intentions for human interaction and discovery, it was a matter of time before bots started to make their presence known. And that they did: bot traffic now makes up around half of the

In the digital age, bot traffic has become pervasive, accounting for a significant portion of internet activity. While bots—automated scripts designed to perform specific tasks—can provide immense value, their prevalence raises questions about their intentions and impact. Understanding the reasons behind bot traffic is essential for businesses, developers, and users

  Detecting bot traffic involves identifying patterns or behaviors that distinguish bots from human users. The best approach depends on your specific use case, website architecture, and the sophistication of the bots you aim to detect. Here’s a comprehensive guide: 1. Behavioral Analysis Unnatural Patterns: Look for unusual patterns like

Click fraud protection is crucial for several reasons: By taking proactive steps to prevent click fraud, you can protect your ad spend, ensure accurate campaign measurement, enhance the user experience, and contribute to a more level playing field for advertisers.